Small ideas can make Metro greater.

Branded SmarTrip Cards

In much the same way that motorists in many jurisdictions can elect to pay a small premium to sport a unique license place featuring an Alma Mater or expressing support for a particular cause, why not allow for specialized SmarTrip cards? Allow a university or sports team for example to "sponsor" a special SmarTrip card, then let like minded Metro riders pay a small fee to acquire that unique card, and split the revenue between WMATA and the sponsoring entity.

Submitted by: Robert H., Washington, DC


This will do absolutely nothing to improve my comfort or make my trip better.

by Jeff on Jun 27, 2016 5:18 pm • linkreport

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